So how did ATP Science come into existence?
On a cold winters day in 2010 a Graphic artist, Scientist and Businessman walk into a coffee shop and were never the same again.
Toni and Jeff, sat under gas lit heater, cupping a mug-o-chino waiting for this legendary “rock star formulator” to arrive. The guy sounded like a super nerd, formulating for the who’s who of supplement companies, a brilliant naturopath and all round amazing talent. Expecting to see a balding glass-wearing super geek with a massive cranium – both Jeff and Toni were taken aback when Matt entered the shop. Looking more like a front row forward, tall and heavy set with long curly hair – he could not have looked further from what they had envisioned. “Gday, Im Matt” he said sticking out his hand, his broad “ocker Aussie” accent more reminiscent of Steve Irwin the crocodile hunter than any nerd.
But like most things in life the diamonds are sometimes in the rough. Jeff and Toni were soon to discover this scientist was exactly what they had been looking for; brilliant, honest and uncompromising (and as he would say “devilishly handsome”). For Matt, Jeff and Toni were just the business people he had wished to meet and somewhat of a rarity – they were honest. One thing was for sure – nothing was going to be the same after that day and very soon after they met Jeff, Toni and Matt founded Advanced Technology and Pharmacology Science now known as ATP Science (which is way easier to say AND write) and set about with a simple idea – to change the world and make people better one person at a time.
What is different about ATP Science?
ATP Science is not only on a different page than other health companies – we are in a different book!
Our moto is results not excuses – and we live by that rule for everything we do. We believe that in order to help people achieve whatever their health goals are we have to produce great products and back it up with great information in a way that people can understand and implement.
We believe we create “best in class” or unique products that no company in their right mind would create because to quote a venture capitalist we once spoke to “educating the market is business suicide”. Well – we did it. And yeah at first we were laughed at (and nearly went broke)…then we were ridiculed, then debated about and called “abstract” scientists and idiots and then finally (and this is when we knew we were making a dent in the market) other companies started copying us – and poorly mind you. You see we don’t use google keyword searches or marketing focus groups to create our products. We look at problems and then look at the means to solve that problem, without looking at what other people are doing. Doing this has led to 3 global patents in product category’s we believe are unique – a totally new class of product entirely – because we aren’t sheep – we don’t play follow the leader! We are a unicorn that makes its own path and helps people to get the results they deserve.
Some unique things we have done to create change in the supplement industry is educate people through our health podcast (The ATP Project) which is ranked consistently in the top ten in the world on iTunes and currently receives over 250,000 listens every month.
We decided to create our own manufacturing facility because we wanted to control everything that went into our products so we can truly say “we know” what goes into our products.
Finally we are not afraid to go where other won’t. We are not afraid to stand up to the status quo of what is the norm in the industry if science shows there is a better way. We care about people, we care about results and we care about the truth. But ultimately it’s not what we say about ourselves that should sway you – it’s what our customers say – about the difference we’ve made in their lives (check out our facebook and instagram account for what our customers are saying)
So don’t be a sheeple, don’t get fleeced by a wolf – try some of our horn – after all the proof is in the pudding.
Matt and Jeff receiving the 2017 Australian Supplement Awards and the 2017 Nutrition Warehouse Supplement Award Nominations (took first place award in “Brand of the Year”, “Women’s Supplement of the Year” and “Men’s Supplement of the Year”